If posting content feels harder than it should… this is for you.

I spent my career building content systems that had to work. First I managed content for organizations with thousands of employees, and now I help founder-led businesses post consistently where the margin for error is zero and every effort needs to move the needle or it’s not worth it.

Content GPS is the planning-first system I use now for my business and my clients. I designed it to work in real life schedules, with unpredictable energy, and for businesses that need consistent visibility without content burnout.

This is not a content creation membership; it’s a way to make posting actually happen, repeatedly every month and on your terms.

The Real Problem: Start–Stop Is killing your content

Most business owners don’t fail at content because they don’t know how to create it.

Failure happens because content is treated as a last‑minute task instead of a system.

When content is planned one post at a time, based on following random ideas, trends, or unreliable motivation, every post requires full mental effort. For most people, this is manageable occasionally, but it’s unsustainable long term.

In any environment where content is actually working and getting published consistently (on teams, in publications, or internal comms at a corporation) ideas are planned ahead, themes are set, and decisions are made before execution even starts.

Solo founders are expected to do the opposite and focus on action rather than planning.

The result is constant background pressure, decision fatigue, and a cycle of short bursts followed by ghosting your audience for longer than you ever intended.

Why discipline, algorithms, and trends haven't worked for you

Discipline only works when your life is stable and you can control your schedule.

Most content advice you hear on Instagram and from ‘Gurus’ assumes:

  • That you can think clearly on demand

  • You have predictable energy to create

  • Your day has long, uninterrupted blocks of focus time

The thing is, that’s not how most business owners actually work.

Algorithms reward intensity, not longevity (which is exactly why we can have a burst of posts and then stop altogether). Trends require speed which isn’t sustainable, so we head back to the start-stop cycle again.

If your content plan only works when your calendar is clear and your brain is sharp, it will break the moment your life demands something outside of that focus.

Content GPS was built for the opposite reality: It was built for when focus fluctuates, interruptions are normal and happen often, and consistency has to survive the most imperfect weeks.

What Content GPS Actually Is

Content GPS is a repeatable monthly planning system refined over years of real use; first developed in structured corporate communications environments, and then adapted to founder‑led businesses where the entrepreneur is the system.

It helps you decide what you’re posting and why ahead of time, so creation becomes execution instead of a fresh thinking session every time you need to post.

The system is supported by trained AI Interns, with Cam, the Content Architect at the center.

Cam will guide the thinking that usually creates the most friction for solo business owners managing their own content:

  • Setting clear monthly themes

  • Defining purpose before format

  • Structuring ideas so you’re not staring at a blank screen

Cam isn’t AI designed to replace your judgment or creativity; he is designed to reduce decision load when your focus is limited so you can keep posting.

When the thinking is handled, creating content takes less energy, and posting consistently stops depending on if you feel motivated that day.

This is in Beta… for now

Content GPS isn’t a new idea I’m testing, it’s a system I’ve refined privately over years across my own business and client work.

But before I make it available to the world, I’ve decided to launch a beta first. Call it Imposter Syndrome or just plain or second-guessing but I’m starting with a beta to deliver the system in a way that actually supports real people using it in real conditions. And I’m starting small on purpose.

A limited group will let me:

  • Observe how the system is used month over month

  • Tighten the elements supports planning most

  • Remove anything that creates unnecessary friction for real businesses

For the small group that join this Beta, you are joining a proven system while the delivery is being calibrated.

If you’re looking for a polished, fully scaled membership with every possible feature, this isn’t it.

But, If you want a planning system that already works and to be part of shaping how it’s delivered, this beta is designed for you.

What’s included in the Beta?

This beta is intentionally focused for maximum value.

Everything included exists to make monthly content planning lighter, clearer, and more repeatable, without adding continuous new obligations or complexity.

The Core System

A 90-minute live Content GPS planning workshop (recorded)

This is where the system is taught.

You’ll learn how to:

  • Plan content in a way that works even when your energy and focus fluctuates

  • Define consistency on your terms

  • Front-load content thinking so creation stops feeling heavy

The workshop is practical, hands-on, and designed to be reused month after month.

  • Monthly office hours

    These sessions exist for one reason: to give you protected time and space to plan.

    Use them to:

    • Work through your monthly content plan

    • Ask questions about applying the system

    • Get feedback from me and other members when you are feeling unsure

    At the start of each session, I’ll share a short calibration to help you apply the system more effectively over time. This won’t be a new course each month, just enough so that you can expand your content as your skills and energy grow.

  • Content GPS is supported by trained AI Interns designed to reduce decision fatigue, not replace your judgment or creativity.

    Cam, the Content Architect

    Cam is the primary Intern inside the system.

    He helps you:

    • Clarify monthly themes

    • Define the purpose behind each piece of content

    • Structure ideas before you ever sit down to write

    This is where most biz owners feel relief.

    Instead of starting from a blank page, you’re responding to a clear plan and come away with a full content schedule for the month.

    Elle, the Business Clarity Editor

    Elle helps you create a simple foundational business document so your content planning stays aligned.

    She supports clarity around:

    • Your offers

    • Your differentiators

    • The business direction your content is meant to support

    This isn’t brand work for branding’s sake. It’s infrastructure that makes planning with Cam easier and more strategic.

    Pax, Head of Performance (optional)

    Pax helps you make sense of what your content has already done.

    He looks beyond vanity metrics and helps you:

    • Spot patterns that matter

    • Understand what direction is indicated

    • Build motivation based on progress, not pressure

    Using Pax is optional. Some members use him for clarity. Others use him to rebuild confidence.

  • To keep this system sustainable and effective, the beta does not include:

    • Done-for-you content

    • Caption, script, carousel, or post writing

    • Algorithm training or growth tactics

    • Platform support beyond Instagram

    Having these exclusions keeps the focus on the one thing that makes posting actually happen: a repeatable planning system you can use for the long term.

A four month planning container

This beta runs inside a four-month planning container.

Content GPS isn’t designed to create and find bursts of motivation; it’s designed to change how content fits into your schedule, work, and life.

It’s the kind of change that only happens through repetition and habit.

How the four months work:

  • Month 1: You learn the system and plan your first full month with me

  • Months 2–3: You repeat the planning cycle (in monthly office hours if you work better with time blocked in your schedule), each month with less effort and more clarity

  • Month 4: You will know if the system works for you even when life isn’t ideal

Most founders feel the biggest shift somewhere between the second and third planning cycle when they finally stop negotiating with themselves about posting and start trusting their plan.

This structure exists to remove the content pressure you are constantly feeling and finally trust that you can post consistently without overthinking.

In Content GPS you’re not expected to “keep up,” optimize your time, or over perform on skills you don’t yet have.

The only expectation here is to test repeatability.

By the end of four months, you should know, with clarity, whether this is a system you can rely on in your business for the long term.

What success looks like inside Content GPS

Content GPS is intentionally designed differently than most content programs, so it only makes sense for success to look different as well.

Inside the 4 Month Beta, we won’t be measuring follower numbers or proving we’ve gained momentum. This system is about building something you can actually maintain, even when your life is so chaotic you can’t plan 5 minutes in advance.

You’ll know Content GPS worked for you if:

  • You posted consistently for four weeks by your definition

  • You didn’t have to rely on scrolling for last‑minute ideas, trends, or bursts of motivation

  • You felt clear about what to post before sitting down to create

  • You finished the month believing you could do it again

That last point is why I am finally teaching Content GPS to other business owners, because if each piece of content you post doesn’t make you feel like you can do it again, it’s not working for you.

If consistency only works once, it’s not a system, it’s a sprint, and for solo business owners juggling clients, kids, a home, and dreams of building something real, sustainability is integral.

What success is not inside this system:

  • Follower spikes

  • Viral posts

  • Daily posting requirements

  • Algorithm chasing

These metrics fluctuate with the mood of Adam Mosseri (Head of Instagram) but your ability to repeat the process is what compounds into real, long-term sustainability.

Content GPS is working when content stops feeling fragile, and starts feeling like it’s integrated into how you run your business.

Investment + What Happens After the Beta

This beta is a guided training and supported runway. The focus is on learning the system, using it repeatedly, and giving yourself enough time to see whether it genuinely fits your business and your life.

Founding Beta Investment

$199 total for the full 4‑month beta experience

This covers:

  • Live training where the system is taught and applied

  • Four full monthly planning cycles with support

  • Access to Cam the Content Architect and supporting AI Interns during the beta

  • Monthly office hours while you practice the system for 3 months

This is about investing in learning a system and using it long enough to know whether it actually works for you.

What Happens After the Beta

At the end of the four months, you decide what makes sense next.

Some members will take what they’ve learned and continue on their own. Others will choose to stay inside Content GPS because the ongoing support makes planning easier to maintain.

If you continue, the membership shifts into a lighter, ongoing rhythm focused on:

  • Monthly office hours support

  • Cam as a thinking partner

  • Access to supporting AI Interns

As a beta member, you will have access to a lower ongoing monthly rate than future members if you choose to continue.

There’s no obligation to stay and you don’t need to decide early.

The beta exists so you can make an informed choice with the time needed to see if this works for you.

who is right for content gps (and who isn’t)

This is for you if:

  • You run a knowledge‑based, founder‑led service business

  • You’re responsible for your own content and visibility

  • You want content to support your business, not dominate your energy

  • You’re open to planning ahead instead of deciding one post at a time

  • You value sustainability over spikes

This is not for you if:

  • Your business relies primarily on products or highly visual work

  • You’re looking for growth hacks, trends, or algorithm tactics

  • You want content created or written for you

  • You expect instant results without changing how content fits into your work

This isn’t about doing more; it’s about building a way of working that fits your life and you can actually keep doing.

If this page showed you how to see content for your business differently then Content GPS may be a good fit for you.

This beta is intentionally small, I’m starting with a limited group so the system can be taught, used, and refined in real conditions. If you’d like to be considered, the next step is to join the waitlist.

Joining the waitlist doesn’t obligate you to anything, it simply lets me know you’re interested and gives me a way to share updates and next steps when the beta group opens.

If this feels like the kind of support that would make content easier in your business and not just another thing you have to manage, please put your email in the form below.